This past Saturday was the 3rd Minnesota Blogger Conference. I only attended the first half of the day (had to leave after lunch) but I met some really cool people and enjoyed listening to the speakers, especially Lauren Melcher. I have been going to this conference all three years and it is a favorite of many in Minnesota.
The day started out with pastries and fruit which were both very good! I enjoyed meeting some ladies from MagnetStreet Stationary in the morning. I said hi to Mykl Roventine, my favorite social media guy. And took my seat for the morning welcome announcement.
After the announcement, I attended Lauren’s session, Behind the Scenes: Brands and Blogger Relations Programs.
- Engage influencers as a strategic and creative discipline – one that starts with a relationship based versus transactional approach.
- Think about this:
Are the things you are tweeting, posting, and photographing the things with which you’d like to be identified in a search online?
- Blogger relations program opportunities are unpredictable
Make yourself easy to find and contact
Professionalism is key
Brands are looking for ROI
Best to be an active participant (not a passive observer)
To the brands out there: Give a blogger a once in a lifetime opportunity, and you’ll get impressions better than ads!!